There are a few different reasons people wear makeup.
To accentuate a particular feature. Usually the eyes. Eyeliner/kohl can make a huge difference and can make the eyes pop. Mascara can also draw attention to the eyes.
To hide flaws. A lot of people have uneven skin tones. Foundations, tinted moisturizers, BB and CC creams help to even out the appearance of the skin. Also, some concealers can help the eye skim over temporary flaws like pimples or dark circles.
To create a 'character'. Who do I want to be today? Studious, serious business woman? A little mascara, a light lipstick. Total vixen? Killer eyeliner, vinyl red lipstick.
The main reason behind a lot of these things is to build confidence. When you feel good about your appearance, it shows in the way you carry yourself.
Have a nice week!!
Diana
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